Job description

Marketing Manager

Salary: £35,000

Location: Office-based - Rugby

We are recruiting a Marketing Manager on behalf of a commercial events business responsible for delivering high-quality B2B networking and industry events across the UK.

This role will take ownership of all marketing activity across the business, playing a key part in driving brand awareness, lead generation, and commercial growth. The company encourages creative thinking and fresh ideas, offering an environment where marketing initiatives can directly influence business success.

The organisation specialises in bringing buyers and suppliers together through professionally delivered B2B events, creating valuable industry connections and commercial opportunities.
The Role
This is a hands-on role covering multiple aspects of marketing including:

Communications
Brand development
Digital marketing
Event planning and delivery support
Internal marketing initiatives
Market research and analysis

You will contribute to the growth and development of the brand, ensuring consistency across marketing communications while generating new ideas to strengthen market presence.
Key areas of responsibility include:

Managing design elements across company websites
Maintaining and developing digital content
Supporting content creation and copywriting
Managing social media channels and updates
Driving lead generation activities
Supporting marketing initiatives that evolve day-to-day as the business grows

About You
We are looking for someone from a commercial B2B marketing background who understands the full marketing mix and is comfortable working across multiple channels.
You will have experience across:

Social media
Digital marketing
Email marketing
Database marketing
Online communications

You will also bring:

Strong copywriting and content development skills
An understanding of marketing compliance
A proactive mindset with the ability to take initiative
A marketing or business-related qualification (desirable)

Key Responsibilities

Build and strengthen the company brand across B2B events
Plan and implement social media campaigns across LinkedIn, YouTube, Facebook, Instagram and Twitter
Analyse marketing data and campaign performance
Create, update and maintain marketing business plans
Support the sales team with marketing content and insights
Develop and manage email marketing campaigns
Generate creative marketing ideas and solutions
Produce and distribute monthly newsletters
Create email templates for communication with event attendees
Develop website content
Attend company events to capture photo and video content for marketing
Manage marketing databases and CRM systems
Support lead generation activity
Track marketing effectiveness and report on performance
Develop relationships with stakeholders and partners
Create promotional materials including brochures, flyers and newsletters

Technical Skills Required

Minimum 4 years' experience in B2B marketing
Degree in Marketing or a related field
Strong communication and interpersonal skills
Analytical mindset with strong problem-solving abilities
Ability to work independently and as part of a team
Knowledge of digital marketing channels
Experience managing social media platforms (LinkedIn particularly important)
Proficiency in Microsoft Office, Adobe and marketing software
Experience creating and running email marketing campaigns
Strong copywriting ability
Experience using CRM / email marketing systems such as Salesforce, Pardot or similar
WordPress experience advantageous
InDesign and Photoshop experience advantageous
Photography, videography or video editing experience advantageous

The Business

The company is a small, friendly and collaborative events business delivering high-quality B2B networking events across the UK.
Their events bring together buyers and suppliers in a structured environment designed to encourage valuable business relationships.
Events run over a two-day period, typically hosted in 5-star venues in London, and the successful candidate would be expected to attend these events, including setup the evening prior.
What's on Offer