Job description

Marketing Manager
B2B Exhibitions - New Launch
Paris (hybrid)
€55-60k base + commission

About the opportunity
Our client is an established international events organiser with a strong track record of running major industry exhibitions across the UK and Europe. It is now launching a brand-new B2B exhibition in France, with the first edition going live in September 2027 and bringing together an entire industry value chain.
This is a rare chance to join a launch from day one. You'll have the backing, systems and experience of a proven international business, combined with the autonomy and energy of a start-up team in Paris. The culture is dynamic and entrepreneurial: ideas are encouraged and initiative is rewarded.

The role
As Marketing Manager, you'll own the marketing strategy and its execution for the new event. Your mission is to attract high-quality visitors, build strategic partnerships and establish the show as the must-attend meeting place for its industry. The role is hands-on, combining strategic thinking with day-to-day delivery.

You will:

Develop and deliver the marketing strategy to drive visitor attendance and exhibitor growth
Plan and run integrated campaigns across digital, email, social media, PPC, print and other channels
Build partnerships with industry associations, media organisations and key stakeholders
Help shape the conference programme and wider event content
Work closely with the sales team to support commercial growth and exhibitor success
Manage external agencies, suppliers and on-site marketing activity
Play an active role in delivering the event on-site and ensuring an exceptional attendee experience
Track campaign performance, analyse results and find ways to optimise
Represent the event at industry conferences, exhibitions and other relevant events

You'll work closely with commercial, operations and marketing colleagues across the international business.

About you

Native-level French and fluent English, both spoken and written (essential)
At least 5 years' B2B marketing experience, ideally in events or exhibitions
Proven hands-on delivery of multichannel campaigns, with results you can quantify
Experience with marketing automation, CRM and email marketing platforms
Excellent copywriting and communication skills in both languages
Genuinely excited by building something new. Experience launching an event, product or brand from scratch is a strong plus.
Self-motivated and proactive, and comfortable in a fast-paced environment where you'll help create the structure
A natural relationship-builder with customers, partners and industry communities. An existing network among French industry associations or trade media is a bonus.

What's on offer

€55-60k base salary plus commission
Permanent, full-time contract
Hybrid working: 3 days in the Paris office, 2 days remote
Regular travel to Lyon and to major industry events
A competitive benefits package
The opportunity to put your stamp on a new event from the very beginning, with the support of an established international organiser

Interested?
If you're a hands-on marketer who wants to build and launch something from the ground up, we'd love to hear from you!

freddie@disrupttalent.co.uk