Job description

Marketing Manager, International Exhibitions
Location: London Bridge, SE1 (office based, 5 days per week) Salary: £50,000 to £55,000 plus performance bonus (OTE £70,000+)
Type: Full time, permanent

The client

We are recruiting on a confidential basis for one of the UK's fastest growing B2B exhibitions and media businesses, operating across the industrial, logistics and supply chain sectors.
Their flagship exhibition is already the market leader in the UK and they are now scaling it internationally, with editions running across three continents and further launches in the pipeline. It is a genuinely commercial business with a small, fast moving team and very little corporate drag.

The role

This is not a brand management role. It is a commercial growth role with full ownership of a show.
You will act as overall show manager for your events, taking your exhibitions from campaign planning through to onsite delivery and post-show rebooking. You will own visitor acquisition, exhibitor ROI, audience growth and the numbers that sit behind them, and you will lead campaigns personally rather than simply coordinate them.
You will also oversee a small marketing team and carry a rebooking target alongside your visitor growth targets.
What you will be doing

Building and delivering the marketing strategy for a portfolio of UK and international exhibitions
Driving visitor acquisition at scale across email, content, social, paid media, partnerships and associations
Owning exhibitor engagement, retention and rebooking, onsite and post-show
Growing and segmenting databases across multiple international markets
Reporting on registrations, cost per acquisition, conversion, engagement and marketing ROI
Managing and developing a small team of marketing executives and assistants
Running your shows onsite, then leading the post-event analysis and planning the next edition

What they are looking for

Around 8 years' marketing experience gained with an exhibition organiser
A proven track record of delivering visitor growth and audience acquisition campaigns
Experience owning commercial targets, not just campaign delivery
Confident with CRM, email, analytics and CMS platforms, and strong on copy
Experience managing budgets and mentoring junior team members
International experience, or experience launching new events or markets, is a real advantage

Above all, someone commercially minded who understands that marketing exists to drive measurable outcomes, and who is comfortable working at pace.
What is on offer

£50,000 to £55,000 basic, with a performance bonus taking OTE to £70,000+
International travel across the show portfolio
Private medical insurance and pension
Paid birthday leave and additional Christmas leave
Modern offices a short walk from London Bridge
Ongoing professional development and a real say in how the portfolio grows

Interested?
This is a confidential search, so the client is not named in this advert. Get in touch for a discreet conversation and I will talk you through the business, the shows and the team.