Job description

Marketing Manager International Exhibitions & Events Portfolio

Coventry (Office-Based, 1 WFH Day Option)

Salary: £40,000 + 10% Performance Bonus

About the Role We are hiring a commercially focused Marketing Manager to lead marketing delivery across an international portfolio of B2B exhibitions and live events.

This is a hands-on role suited to a marketer who is comfortable operating in a fast-paced environment and taking clear accountability for delivery and results.
Reporting directly to the Marketing Director and working closely with the Exhibition Manager, you will drive visitor acquisition, support exhibitor engagement, and ensure marketing activity directly contributes to commercial growth.

Key Responsibilities Campaign Ownership

Deliver end-to-end visitor and exhibitor marketing campaigns
Execute multi-channel marketing plans aligned to commercial targets
Manage campaign timelines to ensure activity is delivered on schedule
Support conference, feature and partnership marketing initiatives

Digital & Performance Marketing

Plan and execute segmented email marketing campaigns
Manage CRM-driven communications and database growth
Own paid media campaigns across Meta and Google
Implement and optimise SEO activity
Manage website updates and landing pages via CMS

Commercial & Budget Accountability

Manage marketing budgets efficiently and responsibly
Optimise campaigns to improve visitor quality and acquisition efficiency
Support partnership marketing and media collaborations

Reporting & Optimisation

Track, analyse and report on campaign performance
Identify optimisation opportunities and act quickly
Provide clear performance reporting and commercially relevant insights

Experience & Skills Required

5-8 years' experience in a well-rounded marketing role
Proven ability to manage multi-channel campaigns independently
Strong experience in email marketing and segmentation
CRM management experience (Salesforce or similar)
Paid media management (Meta & Google Ads)
Solid understanding of SEO
Experience managing marketing budgets
Confident managing website updates via CMS
Proficient using AI tools (e.g. ChatGPT or equivalent) to enhance content creation, campaign efficiency and reporting
Strong data interpretation skills with the ability to translate insights into action
Experience coordinating with external agencies or media partners
Confident representing the business in face-to-face meetings with partners, exhibitors and stakeholders

Exhibition, conference or live events experience is advantageous but not essential.

Willingness and ability to travel internationally for on-site event delivery may be required.

Personal Attributes We are looking for someone who is: